FANUC | interactive application

Initial situation

At the last trade fairs the sector “CNC control unit” was always overshadowed by the catchpenny sector robotic systems.

In the past the outstanding features of Fanuc CNC control unit had been presented in a more factual way and were not engaging.


The task was to provide the sector “CNC control unit” an eye-catching and engaging interactive platform with a reveal at the HMI 2015 (the largest industry trade show of the world) in Hanover/Germany.

The cross-media functionality for laptops and tablets for the sales manager should be ensured.



The application is divided into 3 main sections: Precise, intelligent and reliable.

In each section a key aspect that embodies these qualities particularly impressive is focused and presented intuitively.

2-3 other topics are presented textually and offer the possibility to expand the application in the fields below.


The future expandability of the application was taken into consideration from the beginning. Other topics can be simple integrated in the main menu. The thematic diversity can be supplemented flexible in the sub-pages.

The content including so far the language variants German and English can be edited extremely user friendly in an Excel file.


The design is clearly structured with specific focus on the individual product added value within the defined main areas. The color-coding of the clickable elements allows a clear user guidance.

This coding supports the sales department in the safe handling of the application and leaves a comprehensible, sovereign and innovative impression on customers.


Technical implementation

For the optimal cross-media use on the Microsoft Surface-Tablets in the distribution the application was implemented as WPF / Windows application for Windwos 7 + 8 + 8.1.