In the run-up to the Internationale Funkaustellung (IFA) in Berlin in September 2011, werk:b communications was charged by Electrolux with the creative and textual development of BtoB adverts in the segment of small appliances for the new AEG premium and battery-powered vacuum cleaners (ULTRA ONE ™ , ERGORAPIDO ™ , ERGORAPIDO ™ PLUS ÖKO).
The communicative positioning of the respective vacuum cleaner models was based on relevant characteristics, such as the innovation-, design- and quality awards to the ecological vanguard role.
After the successful advertising campaign, it was important to increase the brand presence at the POS as well. At first, werk:b communications created a new and significant presentation wall for 'Saturn' in Berlin.
Besides Saturn' in Munich, was the biggest presentation wall of over 6 meters in length constructed at 'Saturn' in Hamburg (the largest consumer electronics center worldwide)
Therefore, technologically innovative, environmentally-friendly and design-oriented AEG premium vacuum cleaners were staged perfectly in both form and function.