Eisunion | booth concept

Initial situation

For the trade fair “Gelatissimo 2014” in Stuttgart we were ask by EISUNION, Germany’s largest specialist dealer for ice cream supplies, to redesign the booth.



The core business of EISUNION is trading with ice cream supplies. However, the company offers a benefits package which focuses not only the supply of components, attachments and equipment, but also consulting and service in subject areas like starting a business, tax law or store construction.


The task was to create the impression of a carefree partner, to emphasize the service and consulting services of EISUNION and to highlight this unique feature visually based on the completely revised Corporate Design by us in 2012 at the booth.


The Gelatissimo takes place in February – so during the winter months. But the visitors are already preparing their main season and are looking for the warm summer season. This yearning for sunshine and summer was the emotional level to lure them to the stand.

The concept of a beach lounge, which transports the period of the actual season in the dreary winter months, was born. A combination of beach lounge atmosphere and a clean, eye-catching design as well as the latest technology conveys an emotional summer feeling and positions the EISUNION as a competent partner with innovative thinking and a holistic approach.

The message: The all-round carefree partner for your ice cream store! …in summer and winter.


Booth construction

Classic emotional beach lounge elements ensured that the booth design clearly differentiated in a positive way to the competitors.

A special wooden floor in plank look, combined with a beach area of real sand produced a pleasant atmosphere, inviting visitors to stay. Eye-Catcher like surfboards, lifeguard tower, carrettino, beach flags or palm trees generated on the open on three sides stand absolute long range effect and mediated real beach feeling.

In order to dominate the service and consulting expertise, the display of exhibits was deliberately omitted and the emphasis was focused on interactive communication and personal interview. At four welcome zones made of steel barrels in patina look as well as branded surfboards the first contact took place on iPads.

The central point of the booth was the beach bar, which was used for catering and talks with customers. Here they got information about the EISUNION on another 5 iPads. An open consultation lounge for further discussions was placed over the whole back wall.

Interactive communication

To show the entire portfolio of EISUNION, an iPad application had been developed, which served an interview guide for the sales staff. It was possible to use directly from customers and interested parties.

Overall, 9 iPads were used at the booth. The coding based on HTLM5, the screen design followed consistently the current corporate design.

Clearly-structured, it contained all relevant topics such as: Philosophy and general information about the company, the new catalog, information about partners and suppliers, information on all-inclusive package, an interactive regional map and current special fair offers.


A completely satisfied client, that was able to present his company the EISUNION as an emotional, innovative, competent and strong partner.

Customers and interested parties as well as competitors were enthusiastic and gave many positive feedbacks.